Football legend Kevin Keegan has been targeted by a cruel social media hoax falsely claiming he is on his deathbed with just days remaining amid his ongoing cancer treatment.
The 75-year-old former Liverpool and Newcastle star became the victim of a fabricated post circulating on Facebook, which spread alarming misinformation about his health.
Sky Sports presenter Pete Graves, who has a friendship with Keegan, having hosted events alongside him, was forced to dismiss the false claims.
Writing on X, Graves said: "I can confirm that this statement is fake and not true. Kevin's treatment is underway and he is responding well!"
Keegan's cancer diagnosis was made public in January this year following his admission to hospital for investigation of persistent abdominal issues.
His family released a statement at the time confirming the diagnosis and requesting privacy as he began treatment.
They said: "Kevin was recently admitted to hospital for further evaluation of ongoing abdominal symptoms.
"These investigations have revealed a diagnosis of cancer, for which Kevin will undergo treatment."
They added: "Kevin is grateful to the medical team for their intervention and ongoing care. During this difficult time, the family are requesting privacy, and will be making no further comment."
Newcastle United, where Keegan enjoyed two spells as both player and manager, expressed their support with a message reading: "King Kev. We're with you every step of the way."
The fake Facebook post went so far as to fabricate quotes purportedly from Keegan himself, painting a distressing picture of his final days.
The false statement read: "Sad news from Kevin Keegan. 'I don't have much time left... I just want to be at peace with my loved ones in these final days.'"
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It continued with further invented claims that the former England manager had shared "a heart-wrenching statement" expressing his wish to spend his remaining time peacefully with family.
Graves reminded supporters that Keegan's family continue to request privacy, adding: "Kevin has been overwhelmed by the outpouring of well wishes and kindness from fans around the world."
Supporters have reacted with fury towards those responsible for spreading the malicious falsehood.
One fan wrote: "What kind of person puts something like that out? Sick."
Another commented: "There are some vile people out there that make stories up just for likes."
A third declared: "Why can't people just leave him to fight this? Absolutely disgusting coming out with stuff like this. I hope KK makes a full and swift recovery. A proper legend!"
Keegan, originally from Doncaster, enjoyed a glittering career spanning six seasons at Anfield where he claimed three league titles and the European Cup.
He earned 63 caps for England and later managed the national side at Euro 2000.
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